Case Studies

Client: Gateway Computers

Situation: Gateway had the exclusive rights to launch the new Microsoft OS before anyone else. They wanted to show that everyone wants what only Gateway has.  

Message: Gateway has something the competitors want.

Results: Generated an all-time high for daily inbound sales lead calls.

Client: Gateway Computers

Situation: The holiday season is a key revenue time. Increase demand by tapping into an emotion creating a desire to want a Gateway computer.

Message: Get a Gateway computer and you will have that same excitement you felt as a kid.

Results: Generated record sales during the holiday season.

Client: Gateway Computers

Situation: As Gateway expanded internationally, creating an ad template that maintained branding while allowing customization for each region was critical.

Message: More computing, more places. (one message that can work for multiple global regions)

Results: This ad was the first international Gateway ad customized for multiple countries. Helped establish a foundation for the brand through global expansion.  

Client: Wells Enterprise_Make-a-wish

Situation: Wells Enterprise, makers of the national brand Blue Bunny Ice cream wanted a special way to celebrate their 100-year anniversary.  They teamed up with Make-a-Wish to grant 100 wishes in celebration of their 100-year anniversary.

Message: 100 Years. 100 Wishes,

Results: Traffic to the special website tripled forecast.

Client: All Native Group, Colorado Springs office

Situation: As they moved into a new office, they wanted upscale museum-style wall graphics.

Message: Depicted their parent company’s history and culture.

Results: Receive high praise from our client, their employees, and clients’ customers. After seeing the finished product senior management requested similar wall graphics in other offices around the country.

Client: U-Vend Company

U-Vend, a vending machine company in North America, began producing ice cream novelties for their machines. They approached me to assist with marketing, marketing communications, product design, and package design.

Message: Customize the packaging and ice cream stick to promote MLB.   

Results: U-Vend successfully expanded its distribution to multiple MLB ballparks through effective branding and package design. Building on the success, U-Vend further collaborated with the NHL and NASCAR.